INTRODUCING THE E-ROD
The Future of Hot Rod Performance
It’s a new day at General Motors, and
a chance for us to reinvent this iconic
American company. Putting our customers
fi rst, by offering them segmentwinning
product, is just part of the
new direction. GM has listened to our
customers who are asking for industryleading
performance delivered in an
environmentally conscious manner.
For GM Performance Parts (GMPP), it’s
time for a fresh look at what the future
of hot rodding can be. Given the chance
to reinvent the way our customers power
project cars, the GMPP engineers set
out to deliver the hot rod industry a new
line of crate engines that offer world
class power and effi ciency while producing
a reduced level of emissions.
The Revolution has Begun
With these goals in mind, the E-ROD
line of crate engines was born. E-ROD
engines offer the high performance
vehicle enthusiast or builder the same
level of GM OE power with emissions
levels similar to production vehicles.
E-ROD engines will change the way you
think about hot rods. They start, idle, rev
up, make power, get great fuel mileage,
and perform just like a new Camaro or
Corvette. Our engineers have harnessed
this technology into one emissions-legal
package, and it’s now available to you
only from GMPP.
Why E-ROD?
So, why is a high-performance, emissions-
legal engine important to you?
The answer for each of us varies from
“it’s the law” to “I want to do the right
thing for our environment”. The ultimate
answer to that question is up to you.
There are several states (as well as
foreign countries) that require emissions
compliance for specialty constructed
vehicles. This has made it increasingly
diffi cult for enthusiasts to build true
high-performance cars and stay in the
good graces of the law.
E-ROD engines are an answer to these
political pressures. GMPP worked
closely with the infl uential California Air
Resources Board (CARB) and secured
approval that makes E-ROD-equipped
vehicles legal in California and other
areas that mirror CARB’s recommendations
and emissions standards. GMPP
is the pioneer for this new era in hot
rodding, as no other O.E.M. or aftermarket
manufacturer offers a comparable,
CARB-approved system.
E-ROD engines allow you the freedom of
building your Cobra kit car or ’32 street
rod with the confi dence that it can be
registered and is street legal.
With the new E-ROD crate engine
package, hot rodding now comes with a
smaller carbon footprint, but the same
thrilling feel of high performance. Add it
to your favorite classic and build a newgeneration
hot rod for the 21st century!
Approved by the California Air Resources Board (CARB)
